A Study On Evaluation Of Investments Performance Based On Customer Value

With the changing economic situation, as the cells of the national economy, macroeconomic performance-based enterprises facing life cycle generally shortened development heightened uncertainty, companies must adopt new ideas in order to obtain better development customer value is one of the possible ways to solve business problems, create better value for customers, improve customer satisfaction and loyalty, and thus gain a competitive advantage for business investment and create higher profits. Therefore, all the work of the enterprise should be around the customer value requirements expand customer value management should become the basis of the operation of the business. This paper attempts to establish enterprises to invest in the performance evaluation of customer value-based framework model in the modern market environment, through research, to guide the investment behavior of enterprises based on customer value to.In this paper, based on the enterprise’s customer value design a better index system to evaluate the investment performance of the enterprise. In the evaluation process, the first time the combination of evaluation methods used in corporate investment performance evaluation based on customer value, empirical research data of the selected five pharmaceutical companies and dynamic customer value investment management model to targeted improve investment performance. The article also do the following work:(1) discusses the background of this research, indicate the theoretical significance and practical significance of this research, the research methods;(2) sets out the theoretical basis of this article and related research. Analyze and summarize the previous customer value, customer value management, and investment evaluation work, reviews of existing research, pointed out several issues of further study;(3) In-depth analysis of the inherent characteristics of the customer point of view of customer value, and that of its main features is differentiated and dynamic. Customer value differentiation challenges and competitive advantage to the enterprise, and the analysis of the causes of its variation of the dynamic change of customer value, customer value innovation process;(4) explore customer value, customer satisfaction, the degree of correlation between customer loyalty and corporate financial performance, building investment resource allocation model based on customer value and text analysis based enterprise based on customer value investment the formation mechanism of the performance;(5) establish three evaluation index system of the enterprise customer value-based investment performance, the use of the analytic hierarchy process and the comprehensive evaluation method to build the evaluation model. On this basis, select the "five pharmaceutical enterprises in Yunnan Province data, dynamic empirical analysis of the enterprise investment performance based on customer value, and dynamic customer value investment management model targeted to improve enterprise investment performance.This study used a combination of theoretical research and empirical validation, a combination of qualitative and quantitative research, inductive and deductive methods combined. Comprehensive application marketing, industrial economics, innovation economics, econometrics theory and analysis methods, theoretical studies, and to establish the analytic framework, the use of the analytic hierarchy process and fuzzy comprehensive evaluation model, through case studies and practical research and to carry out empirical research and countermeasures Research.