Using Society Exchange Theory To The Athlete’s Sports Learning Effect

Because most Taiwan athletes’ peak stage is when they are in college, except that a minority of top players goes into Taiwan Tsoying Sports Training Center, most of them receive their training in college teams. During players’ golden period, whether they can identify with teams and have the attitude of commitment into teams seems particularly important. Especially in recent years, not only among teams but also among players, the competition is becoming more and more severe. Teams have begun to think over new strategies to strengthen their competitive advantages. Therefore, this study starts from different perspectives to explore the influence of relationship trust and relationship learning on sports learning effect by Leader-Member Exchange Theory and Transaction Cost Theory of Social Exchange Theory. The research objectives include : (1) to construct an integrated structure between relationship learning/trust and sports learning effect by combining theories of transaction cost and leader-member exchange; (2) to identify how to enhance relationship learning and factors that influence relationship learning/trust as well as the impact of relationship learning/trust on relationship performance in the relationship between players and teams; (3) to explore whether the impact of relationship learning/trust on sports learning effect will be influenced by the interaction between relationship learning and relationship trust. (4)According to the above research outcome, this study proposes specific suggestions for reference by coaches in their practical training to promote overall training effect and accomplish teams’ athletics goals.Based on the above theories and objectives, this research the athlete who exchanges under the theory apparent threshold by the society studies the result question is the object of study, first uses the quantification inferential reasoning fundamental research construction, as studies the sample take Taiwan area 11 colleges’ and universities’ starting team sports Sports .TeamStructural Equation Model (SEM) was used to verify the fitness of the model established and the relationship of hypotheses. Secondly, semi-structured interviews of qualitative research were used to perform in-depth interviews with 8 coaches and players.According to the foregoing empirical findings, this study received the following implications: (1) The positive impact of "asset specificity", "internal complexity", "environmental uncertainty", "communication" and "commitment" on "relationship learning" holds. (2) Positive impact of "asset specificity", "communication" and "perception satisfaction degree" on "relationship trust" receives support. The positive impact of "behavioral uncertainty" on "relationship trust" as well as positive impact of "commitment" and "dependence" on "relationship trust" receives no support. (3) The verification results of "relationship learning positively influencing relationship performance", "relationship trust positively influencing relationship performance" and "relationship trust positively influencing relationship learning" are all supported in this study. (4) The verification result of assuming "higher level of trust will reduce the positive effect of relationship learning on relationship performance" in this study is not supported. (5) Besides the positive impact upon "relationship learning" and "relationship trust", "communication" also positively impacts "relationship performance". Therefore sound communication can promote the "relationship performance" among partners.Implications derived from the present study are that learning theory plays imperative role in seeking competitive advantage in sports teams. Learning exists within sports teams, and among sports teams as well. Thus, to achieve competitive advantage by relationship learning is proved to be effective in creating differential advantage and developing excellent relationship in sports teams.