Family Manufacturing And Market Choices

In Yunnan Province, Jianshui Wanyao village has a history of production of Jianshui-ceramic products for hundreds of years which enjoys a reputation as one of the four most famous pottery in China and family manufacturing is the major mode based on manual labor. In recent 10 years or so, with the Pu’er tea fad and increasing cultural consumption, Wanyao village’s Jianshui-ceramic production gets a renascence for the increasing amount of households participating in the business, improvement in production skills and abandunce in ceramic vatieties. Now, as Yunnan’s representative ethnic and folk handicrafts, Jianshui-ceramic production has become local characteristic industry and has promoted the economy of Jianshui County.Centered around Wanyao village’s Jianshui-ceramic family manufacturing modes and variations of their products, this article aims at sorting out producing process of Jianshui-ceramic, finding that Jianshui-ceramic production started with manual processing within households on blood ties, then it went into the machine age with large-scale production, in the end, it returns to traditional family manufacturing. On the other hand, the article also does research work on present situations of Jianshui-ceramic family manufacuring in recent 10 years, probing how this production mode gains vitality in such active background of cultural comsumption and social culture exchange. Family manufacturing meets the needs of traditional handicrafts inheritance as well as acceptance of new skills and modern production technology to specialization. At the same time, variations in manufacturing and abundance in products fulfil the minor orders from market with presentation of new creativities and fashionable products from family workshops. Family manufacturing has adjusted the market itself with active adaptation and pioneering ability, during the market expansion, the family manufacturing mode has demonstrated excellent outcomes with increasing individuals in manufactruing and sales. The clustering effect from family manufacturing workshops promotes Jianshui-ceramic production to be the most distinguishing and profitable local industry.Under a historically longitudinal and horizontal structure, this article makes an affort to show that family manufacturing mode is dynamic instead of out-of-time and a sifted-out way in history. With merits such as adaptation, flexibility and openness, family manufacturing goes with varied needs from the market. On a basis of individual product ing with households, traditional ethnic handicrafts are inherited and innnovated because of the adaptation ability to market. As one of the most important manufacturing mode, family manufacturing not only produces ethnic and folk handicrafts, it also brings incomes and promotes local economy. Family manufacturing is the creative way for cultural producing practice and distinguishing cultural industries.