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Empirical Study In The Mechanism Of Total Innovation And Performance Base On Marketing-oriented

Posted on:2010-03-15Degree:DoctorType:Dissertation
Country:ChinaCandidate:C Q ShuiFull Text:PDF
GTID:1119360275469937Subject:Management Science and Engineering
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Innovation is a source to construct competitive advantage for enterprises, industry and national.However,as globalization market competition is aggravated day-by-day,digitized and information network technologies are rapidly developed,as well as user personalization and demand diversification,the enterprise must strategically cultivate and construct competitive advantage based on total innovation. Under the background of transformation economy,how to built and consummate effectively enterprises' total innovation system which based on market orientation through "all involvement innovation","all time-space innovation" and "all elements innovation",display multiple integration and coordinative superiority,and enhance enterprises' dynamic core competency and performance of total innovation powerfully, is one of the core issues for current strengthening enterprises' independent innovation ability in our country.So,this dissertation attempts to carry on theoretical and empirical study thoroughly on function mechanism between "Three All",action mechanism between all elements,and the effect mechanism of "Three All" on innovation performance,from "Three All" by using the structural equation model.Based on the frame structure of "input-disposing-output",this study has constructed the related theoretical model:Integrating the Total innovation between the market orientation and performance,constructed a whole theoretical model to study the Total innovation mechanism.Integrating the All Time-Space innovation which being one of aspects of "Three All" to the relations between All Involvements Innovation and All Elements Innovation,this paper constructs a theoretical model concerning the relations of "Three All";Integrating "management level innovation" of All Elements Innovation to the relation between "strategic level innovation" and "operation level innovation",this paper constructs three-level theoretical model of "All Elements Innovation".The relations of those three theoretical models are:the theoretical model of "Three All" is the core to study Total innovation mechanism,the three-level theoretical model of "All Elements Innovation" deeply study Total innovation mechanism,the theoretical model which integrating Total innovation to market orientation and enterprise's performance broadly study Total innovation mechanism.The three-level theoretical model of All Elements Innovation is helpful in defining clearly the main function mechanism of All Elements Innovation,the integrating theoretical model of Total innovation is helpful in discussing the effects of market orientation and Total innovation on enterprises achievements and its relations, compared with the former related research.This study used the data from 723 copies of effective questionnaires,and its empirical results indicated that the theoretical model having tenaciousness. This study proposed and used the concept of achievements in enterprises' Total innovation.The majority of studies used the concept of achievements in technological innovation when discussing the effect of Total innovation on achievements.This study believed that this only considered the achievements in technological innovation, and did not consider that in non-technological innovation,such consideration did not fit the connotation of Total innovation.So this study drew lesson from the viewpoint of enterprises' benefit counterparts,from shareholder,customer and staff three aspects inspected the achievements in Total innovation which brought to enterprises.Here, "achievements in Total innovation" is called "enterprises' performance" for short. Achievements in Total innovation could be divided into financial achievements, customer achievements and staff achievements.Thus division is advantageous to thoroughly inspect concrete effects of three different aspects from Total innovation on enterprises' performance,and also is advantageous to propose suggestions for management.This study develops a surveying table,which constituted by 41 topics.Through big sample population,we carried on confidence and validity test.The results show that the surveying table has good confidence and validity.On the theory,the surveying table which constructed in this study has a good fitting in our enterprises survey,and the effect from cultural difference also is little,comparing other overseas surveying table.Therefore,the following study may this table to research some relations between the correlated variables.In the management practice,this table also is helpful to measure and judge Total innovation for enterprises,so that provides scientific basis for improving innovation management.This study has analyzed adjust effects of enterprises quality and the variables of enterprises' environment on Total innovation and enterprises achievements.The result of analysis finds that organizational resources of internal factors have a significant adjust effect to the above relations;the effects of enterprise development stage and technical turbulence on Total innovation and enterprises achievements are small;there are no effect of other qualities like enterprises size,enterprises age,enterprises location,and market turbulence on market direction and enterprises achievements. Because of the significant adjust effect of organizational resources the enterprises should hold enough resources,so as to input them for gain when having suitable opportunity.In addition,our empirical analysis indicated that having enough organizational resources is also advantageous to promote achievements of All Time-Space innovation to enterprises.This study further confirmed that All Involvements Innovation is the foundation of Total innovation.So,enterprises should emphasize All Involvements Innovation when implementing Total innovation.Enterprises should set up the idea that everybody may become innovator,and goes out erroneous zone where innovation is only related to researcher.Although the goal of Total innovation is that realizing total factor innovation,but if enterprises do not extend length of time and width of spatial to innovate,namely carrying on All Time-Space innovation,then total factor innovation would be discount.Therefore the enterprises need to understand fully the position and function of All Time-Space innovation in Total innovation system;In addition,enterprises display fwlly intermediary function of All Time-Space innovation between All Involvements Innovation and total factor innovation,which is advantageous to develop "three total" innovation coordinately.This study proposed and empirical analyzed three-level model of total factor innovation,and indicated that the function of six main factors of total factor innovation in Total innovation are not equal,they have obvious hierarchical structure. According to the above,the enterprises should take strategy innovation as leadership firstly when implementing total factor innovation.This is because strategy innovation not only has direct function on technological innovation and market innovation of operation level,but also it has indirect function on innovation of operation level through organization innovation,institution innovation and culture innovation of management level.Secondly,the basis of total factor innovation is on technological innovation and market innovation operation level,and the market innovation has obvious positive function on technological innovation.Therefore,while paying attention to technological innovation,enterprises should carry on market innovation positively,that is advantageous to make success in enterprises' technological innovation.Thirdly,organization innovation,institution innovation and culture innovation of management level,links with the above strategy level to show organizational arrangement for strategy realization;and links with the below operation level to the technology to take support and management function on market innovation,obviously innovation of management level play intermediate function between strategy level's innovation and operation level's innovation.Finally, organization innovation and culture innovation of the management internal have positive function on institution innovation.This explained that innovation core for management level is institution innovation.Moreover organization innovation and culture innovation play intermediate function on the process from realization of strategy innovation to institution innovation.Obviously,one contents of implementing Total innovation is carrying on institution innovation for enterprises.Finally by exploring the relationships between the market-orientation, enterprises'performance and total innovation,this paper suggests:(1) Total innovation has a significant positive correlation with the performance of enterprises,and the results of "three-wide" of total innovation are good predictors for three aspects of enterprises'performance.Namely,total innovation can bring about financial,customer and staff performance for the enterprise.(2) On the other side,market-orientation innovation has different effects on total innovation.They can be ordered according to effects from significant to little:all-element innovation,the entire space-time and all-stuff innovation.(3) Market-orientation innovation has a significant impact on three dimensions of performance.The order of the effects for high level to low level is staff performance,customer performance and financial performance.
Keywords/Search Tags:Market Orientation, Total Innovation, Innovation Performance, Empirical Study
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