| As a dynamic economic entity of the total enterprises in the constantly changing. Recently, the company's change in the frequency seemed to accelerate. In fact, the established enterprises in resources and prestige enjoyed by a certain advantage, but many of the rapid development of innovative small enterprises to take advantage of market changes in the environment of the time, quickly, "erosion" of the company's large market share and profits. Many traditional business regulation is no longer applicable. For employees, products, control of resources, technology and the market's basic assumption being challenged, and even in some cases by the wind. For many companies, changes in the external environment has become the norm. In all the changes in traditional management practices to guide the principles and theories of the relationship between being called into question, and in fact large companies are trying to find new ways to achieve growth, profitability and competitiveness of the accumulation. "Large scale" and will not impede the start-up companies and innovation, the problem is that the existing management system itself. On the one hand, companies within the conditions and variables have changed the relationship between the need to use different models and theories to explain and to meet the practical needs of modern management. As a result, managers are committed to a series of new concepts and new tools to understand and grasp. On the other hand, they are still in the application of experience and a lot of the basic principle of good business practice. Many established companies have to explore new and innovative ways to try to enter new areas and international markets and create new career. Mature large companies facing the main challenge is how to simulate business enterprises positive attributes, such as flexibility, adaptability, which is to cultivate the entrepreneurial spirit of the big companies. This article mainly for economic restructuring in the company to carry out business activities in the complexity of the empirical analysis and test papers. First of all, the adoption of relevant theories, including the venture's theory, theory of technological innovation, contingency theory and organizational learning theory sort of, and research on the synthesis of the literature on the basis of this paper on the concepts involved in this study (including the venture's strength Technological innovation strategy, environmental uncertainty, corporate performance) was defined and based on the logical link between the theory and establish a logical link between the concept, given the conceptual model. And then combined with the current concept of research and theoretical basis for this article made the assumption that 10, the company demonstrated that the strength of entrepreneurship and enterprise performance under the conditions of uncertainty venture company with the strength of the strategic choice of technological innovation, technological innovation and strategic relationship between corporate performance .In the theoretical study, based on this paper, the system of thought, the external environment of uncertainty, the company entrepreneurial activity, technological innovation and strategic business performance into a research system. On this basis, using quantitative research methods, conducted a questionnaire survey to collect data and level of use of linear regression techniques were tested on the assumption that, and conducted in-depth discussions, in the final of this article summarizes the conclusions of the study and the existence of limitations , And made further research. The main contents and conclusions of the study are as follows:1. Entrepreneurship Intensity and PerformanceVenture company on the strength of the financial performance of positive and significant impact on the conclusions of previous research has concluded that consistent. Zahra and Garvis (2000) of the 149 manufacturing enterprises conducted by the research found that companies and entrepreneurial activity rate of return on assets or income, a positive correlation between growth. In the highly competitive industry environment, the higher the level of entrepreneurial companies, corporate earnings growth and return on assets faster. Peterson and Berger (1983) that the company can start to help the development of new business generated cash flow business. Schollamer (1982) also believes that the venture company is to obtain a competitive advantage and improve the financial performance of the important factors. Innovation is the main source of competitive advantage. Innovative companies are usually able to establish a strong, positive market reputation to maintain customer loyalty. They predict the market and to respond quickly in order to find and use of the potential opportunities. More importantly, the continued expansion of the continuous innovation of the innovation gap with competitors, resulting in increased economic returns. Rapid response strategy will lead to first-mover advantage, and into the company's outstanding performance. The experience curve and learning curve effects contribute to the continuous accumulation of such advantages and to strengthen. On the performance of the company to pursue is to promote entrepreneurial development is an important factor. Many companies are facing a crisis when the performance of re-positioning of the business-oriented. Unlike most business-oriented strategic posture or direction to encourage innovation, promote risk-taking and ahead of action that can have an impact on organizational performance. Venture company to make the new life of the existing enterprises and establish a competitive advantage and improve their competitiveness and operating performance, the company venture with the strength of the existence of positive corporate performance.2. Entrepreneurship Intensity and Technology InnnovationVenture company on the strength of the existence of an active mutation of technological innovation. Business enterprises to show the courage to take risks in pursuit of innovative and advanced cognitive and behavioral characteristics, they frequently through the implementation of significant innovations as well as undertake corresponding risk to obtain a competitive advantage. High-oriented business enterprises prefer to enter a number of people have never set foot in the area of the unknown, to pursue new market opportunities and to the existing operation of innovation, open new markets and potential applications, enterprises are forced to raise new problems continue to use The new technology and business strategy to seek new ways to solve the problem, but can not mutation of the implementation of technological innovation to provide a good platform. Lumpkin and Dess also believes that the emphasis on entrepreneurial enterprises from the existing practice on the basis of the creation of new industries, often through the introduction of new mutations to achieve.3. The Moderating Role of Environmental Uncertainty on The Relationship between Entrepreneurship Intensity and Technology Innnovation Uncertainty in the environment, high-intensity business companies tend to choose new mutations. Uncertainty in the environment, the entrepreneurial enterprises should coordinate mutation of innovation and progressive innovation. Compared to the traditional business environment of today's business environment has shown complex and changeable, fuzzy, chaotic, random, and other dynamic features of complex systems, innovative, risk-taking and the action ahead of the main features of the new entrepreneurial activity has become To deal with uncertainty in the environment in the new period of important strategic orientation. In this high-intensity venture company, how to choose the enterprises in technological innovation is a key strategy. Breakthrough innovation through the use of destructive methods and the power of innovation and breakthrough thinking, you can substantially reduce the product cost and greatly improve product performance or development of new performance characteristics of the product line (Perry and Glasser, 1999), Thus opening up new markets, achieved a breakthrough business growth. However, a breakthrough innovation to the existing business often bring enormous challenges, there is greater uncertainty and unpredictability. In contrast, progressive innovation of existing products is relatively small change can bring into full play the potential of technology has been and always will strengthen the existing mature company's strengths, particularly in strengthening the organizational capacity of existing businesses (Nelson And Winter, 1982), the loss over time, gradually accumulated an enormous economic effect (Tushman and Anderson, 1986). As a result, China's business enterprises in the pursuit of a breakthrough innovation, it also should be concerned with progressive innovation, incremental innovation will be more fully mutation of innovation brought about by a monopoly, and has become uncertain business environment should be a breakthrough innovation uncertainty Of good measures.4. Technology Innovation and PerformanceIncremental innovation on the existence of positive corporate financial performance, innovation and mutation are on the increase in non-financial performance significantly affected. Progressive innovation of existing products is relatively small change can bring into full play the potential of technology has been and always will strengthen the existing mature company's strengths, particularly in strengthening the organizational capacity of existing businesses, the company's technical capabilities , And so require a lower scale. These on-going activities of small innovative enterprises to improve the state of technology, with a huge cumulative effect, encourage enterprises to improve financial performance (Jha et al., 1996). Harrington (1995) pointed out that the sustained improvement of enterprise performance is to upgrade the main driving factors. Australian Manufacturing Workers Union for the study also pointed out that small and medium enterprises, innovation and progressive-to-business financial performance has a positive effect. Joseph Schumpter (1934) that disruptive innovation (breakthrough innovation) in the past with the use of a completely different business model and science and technology, innovative products, production patterns, as well as competitive market with the industry to make a radical transformation. This transformation will be built on a different set of principles on science and technology, it can often open new markets and potential applications (Dewar and Dutton, 1984), enterprises are forced to raise new problems, and we will continue to take advantage of new technology Business strategy and to seek new ways to solve the problem, it is often the success of the new market-based, and is likely to lead to the entire industry to re-shuffle. Breakthrough in the implementation of innovative enterprises will thus be able to acquire more new customers, expand their market in the area has become the market leader.The main contribution of this article can be summarized as follows: (1) of this article established a venture company with the strength of progressive innovation and innovation in the theory of mutation, and the test. In previous studies draw on the basis of the strength of the company's venture with the strategic choice of technological innovation in enterprises the relationship between the theoretical analysis, the company found that mutations on the strength of pioneering technological innovation has a positive impact. This conclusion indicates that the manufacturing enterprises, enterprises should increase the entrepreneurial decision-making strategies in order to promote new products and services change. (2) combination of characteristics of the economies in transition, tested under the conditions of uncertainty strength of the company business and technological innovation strategy. At present, China is in a critical period of transition economies, markets and policy uncertainty high, the paper's findings show that the high uncertainty in the environment, business start-up strategy to promote better technological change, in particular, On the breakthrough technology innovation strategy has a positive impact on the regulation. (3) the technological innovation strategy and financial performance and non-financial relations. As the business strategy of technological innovation are highly time-sensitive, so technological innovation activities in Performance on the role on the contribute to the study of the relationship between innovation and evaluation and testing. This paper manufacturing business performance indicators, performance will be summed up as the financial performance and the performance of non-financial aspects. The results found that contribute to innovation and progressive business enterprises to improve financial performance, and the mutation of innovation in enterprises of non-financial performance has a positive impact. This conclusion to a certain extent, technology companies for the implementation of the strategy provides a theoretical reference. At the same time, in this study, there are still some limitations, for example, this article is followed by positivism (positivism) paradigm, using quantitative research methods, through a questionnaire survey to collect data for Empirical Research. This method can be collected from a variety of industries and types of enterprise data, the study may have found a better universal, but only research study of the phenomenon at a point in time, belonging to the study of horizontal (cross sectional), used data on behalf of the business section of the static data, this method can be applied to identify and verify the relationship between variables. Although the model has been a good test and an important discovery, but due to start in the process of integration of resources is a long-term, complex process, which runs through the business has always been that if the longitudinal study (longitudinal study) and time Analysis of the sequence, the combination of large-scale survey may be more conducive to the in-depth analysis of the process of integration of resources for start-ups affect the performance of the mechanism. Another example is the entrepreneurial strength of the company's research there are still many controversial theory, this paper draws on existing research scale abroad, the company had a measure of business strength, therefore, should be on this basis for the further development of Chinese enterprises start-up Intensity measuring tools.To sum up, for technological innovation and organizational performance study on the relationship between an in-depth yet. Technological innovation activities of the high effectiveness of current technology investment in research and development of its economic effects are not obvious, therefore, the need for further research on organizational performance evaluation system, so that technological innovation strategy for the efficiency and effectiveness of the response has been appropriate. |
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