Research On Theory And Methodology Of The Evaluation Of Enterprise's Competitiveness

Enterprise's competitiveness is essential to the survival and development of enterprise. Compared with foreign enterprises, the situation of Chinese enterprises' competitiveness is not optimistic. So how to enhance the competitiveness of China's enterprises has become an important problem facing by the enterprises. At present the study on the enterprise's competitiveness of domestic and foreign scholars is rather rich and the scholars has carried out a lot of useful work in this field. Until now the theory and method of evaluation of the competitiveness of enterprises are not recognized as systemical yet. To construct the evaluation System of the enterprise's competitiveness is very important for the enterprise to understand its position, identify its own advantages and disadvantages, formulate development strategies and improve the competitiveness of domestic enterprises. Here the theme is chosen for this study.At first, the systematic review of literature for competitiveness of enterprise is conducted. The different views of enterprise's competitiveness based on analysis of the external environment, internal factors and enterprise resource and capacity are dicussed. Based on economics theory, management theory, enterpise theory and competitiveness theory, from the knowledge activities in the enterpise, the theoretical framework of knowledge vlaue chain dynamic network model is constructed. Then the influence of enterprise's knowledge value chain to enterprise's competitiveness is analyzed. It is reckoned as the flow state of enterprise's knowledge has the features of a network. Knowledge innovation process occurs in the vlaue chain of demand analysis - R&D- production - marketing. But the process is different from the traditional theory that the innovation process is a linear one-way, but is in a mutual feedback network status. Then, based on the information of enterprise's competitiveness in different countries, principal components regression method is taken to the empirical analysis of formation mechanism of enterprise's competitiveness. Then, based on the index system designation theory and comparison of the different existing evaluation index system, we construct the competitiveness evaluation index system in light of existing accounting, statistical indicators, Subsequently, the different evaluation methods for the enterprise's competitiveness are discussed. After the existing problems of single evaluation method is analyzed, the combinational evaluation method is discussed. Combinational evaluation method represent the futural development trend. Then the framework of combinational evaluation system based on the statistics is constructed. We take the analysis of the compatibility of different evaluation method. The maximum theoretical model of consistency index is proposed. The effectiveness of the analysis results is discussed. Then the status and characteristics of China's logistics enterprises are described. Then Composite index method, TOPSIS method, factor analysis and other methods are chosen to evaluate the listed companies in logistics industry. Based on above results, the combinational evaluation is taken. Finally, Through theorical and explorative analysis, the basic conclusions and the innovation conclusions are summarized.