Study On The Network Coordination In Small And Medium-sized Enterprises Based On The Social Relation

Because the coordination of Hierarchies and Market faces numerous problems, the deep cooperation among business enterprises becomes to prevail in recent years, therefore, the traditional coordination dichotomy of directness and automatic is subjected to be doubted, and form the enterprise coordination trichotomy of Hierarchies, Network and Market. To small and medium-sized enterprise, the activities of network coordination on the basis of network social relation is the assurance that enterprise can be established and grow up. This article discuss deep the use of social relation and the evolvement of social relation network during the process of small and medium-sized enterprises' establishment and growth on the basis of the theory of social relation network, and it sets up a basic frame of network coordination model of small and medium-sized enterprises.Be the foundation of research, the article defines the related concepts, such as social relation network, and network coordination...etc. Small and medium-sized enterprise's growth high depends on the division of labor, the division of labor enhances the coordination need of the small and medium-sized enterprise, and the traditional coordination method is more and more hard to adapt to the small and medium-sized enterprise in modern society, all of these are the enactment for the study start of this article.Secondly, the article analyzes the substitute of the social relation on Hierarchies and Market coordination in the process of small and medium-sized enterprise management, than points a conclusion that the network coordination of small and medium-sized enterprises is based on the social relation. The article discusses the formation path of the social relation. The article divides the social relation of small and medium-sized enterprise into inherit and growth, and thinks that these two kinds of social relations are different to the enterprise at different phases.Thirdly, the article analyzes the character and effect of the social relation at the different phases of the enterprise, and hereby discusses the evolvement of trust among enterprises in the process of networking of social relation.Finally, after contrasting the three coordination models and forming the basic opinion of small and medium-sized enterprise network coordination by the expert investigation, the article builds up a basic frame of the small and medium-sized enterprise network coordination model.The article also takes a specific enterprise in Guangdong that how to use social relation and actualize network coordination as an example to validate the main conclusions of this article.