Research On International Trade Mode Of Animation

Animation industry, seems to have emerged from its previously much marginalized status over past decades in the world, and becomes one of the backbone industries in the development of national economy, is called"flying goose laying golden egg"which can drive related industries onward with the coming of knowledge economy and the contradiction movement between economicalized culture and cultivated economy. In the context of globalization, the international trade on animation has become an important part of the business mode of animation industry. It must be of a great academic significance and practical significance to scan the international trade history, conclude the international trade mode, and probe the international trade discipline of animation in order to improve Chinese animation industry.The explaining power of traditional international trade theory is decreasing when facing the particular international trade construction of animation and its economic and cultural influence.The traditional international trade theory, regarding substance product as research object and discussing the economic attribute of substance product, is the product of industrialization age and reflection of substance economy in academic domain. Animation, one of the cultural products, processes economic attribute and cultural attribute simultaneously in the age of information during the raise of non-substance economy. And the features of animation on production and consumption make the dynamics, construction and result of international trade on animation more complex. In the age of globalization, economic relation and cultural communication between countries becomes more intense. Animation techniques and animation culture spread widely with the export of animation from America and Japan, and have much influence on local animation industry where they approach, and become the important part of international competition power for local animation industry by combining with the cheap labor.This paper analyzes and studies the construction and cause of international trade on animation by regarding animation as object in the perspectives of double attributes along the two clues of economic factor and cultural factor, by using the...