Heavyweight For Drug Evaluation And Development Strategy Of Heavy Drugs

Purpose: By analyzing the concept, standard and charateritics of "Blockbuster Drug" to find the regularity to instruct the research and development of new medicines in Beijing phamaceutical industry.Content: Concept, standard and its changing of "Blockbuster Drug"; Standard of "Blockbuster Drug" in China; Charateritics of "Blockbuster Drug"and its general charater system; Suggestion of the development of "Blockbuster Drug" in Beijing.Method: Case analysis is applied to refine the charateritics of interational "Blockbuster Drug" and to gather question of the development of major medicines in Beijing pharmaceutial industry. Delphi consultation method is used to form the general charater system of "Blockbuster Drug" and collect the recommendation of how to culture "Blockbuster Drug" in Beijing. The method of compare is used in the research of the changing of "Blockbuster Drug" standard in the world and to propose the standard of "Blockbuster Drug" in China.Conclusion: "Blockbuster Drug" is essencial to pharmaceutical industry and companies; The value of "Blockbuster Drug" must be complished by marketing, it is a technical and ecnomic term; The standard of "Blockbuster Drug" is dynamic, it will be rasised along with the expanding of pharmaceutical industry; The standard of "Blockbuster Drug in China is defined as a medicine that generates more than 20 billion RMB in sales a year; Six charateristics are important to form a "Blockbuster Drug", that is patent right, outstanding therapeutic effect, high safety and low side effect, easy to take, large demand and advanced method of marketing; To develop "Blockbuster drug" in Beijing, formulating development stategy, cosummating policy environment, enhancing support of science and technology, and reinforcing the construction of company ability should be taken.