The Governmental Conduct In The Process Of China's Media Industrialization

In the China media industrialization, the government is the important power of driving and controlling. On the other hand, media industrialization also changes the government conduct. The government conduct is changing between control and deregulation. The relationship between the government and media industry is playing games. The government conduct should be more deregulated, more scientific and based on legal system. It is an gradually innovation. The development of China's media industrialization consists of four factors: the origination one comes from the government, the need of media industry own expanding, the ideology need and the fourth one is due to the social need. The deregulation of government is the most important one. The governmental conduct has double attributes to the media industrialization. In the viewpoint of its main-body attribute, the relative softening of government conduct is the root reason to the media's attaching to the market. The government is the main-body of market-controlling, and it provides the media industry with great social resources. In the viewpoint of its object attribute, the attaching of media to the market requires the change of role orientation, action room and action style of the governmental conduct. The industrial layout of media is structural unbalance. The relationship between local governments and media industry is a newly special action in the case of neither project-and market-economic is perfect. It has great differences from the media running ways in the traditional centralization system and, helps media overcoming the bitter-times, and then, the departing of media and governments comes to necessity. This paper also points out the negative effects of government conduct on media industrialization. Because of the more disturbing and the local governments deeming building media groups as achievements on their posts, the industrial layout of media has not had core which can help others. The new medial layout is forming. The region-protected phenomenon is a big problem in the process of media industrialization. To strengthen the zone-allies of media and make more preparations for the unification of media industry markets are the important ways to decrease these adverse effects. The Singapore media industry mainly controlled by Singapore government. Although their development with further freedom will bet your boots, yet it must be inching, among which shows the practicality all along. All the Singapore media industries'cooperation and communication with the government, not conflict and, firming the benefit-making model and united kernel values are of great value and reference meanings to China.