The Study On Model Of New Mobile Service Concept Development

In the era of new-generation broadband mobile communications, demand of mobile services is growing. The question, "can it provide users with new services to meet the demand" and "how to retain customers with the services ", have become focuses of competition in the mobile communications industry. The new mobile service innovation has become the focus of industry and academic research. However, most current innovative researches on mobile service has put emphasis on policy and strategy, and with single point of view on the development of new services, lack of the system theory and method guidance, or partly emphasize on technical level and the perspective of demand, while ignoring its own characteristics of mobile service. And it is a dispersed creative imagination for the new service concept development, scholars has pay little attention to study the generation of new mobile service concept, to evaluate the effective of concept, to implement the concept effectively. So there have many theoretical and practical issues to be studied.This dissertation defines the meaning of New Mobile Service Concept (NMSC), comprehends the availability of NMSC, analyzes the characteristics of mobile service, and constructs the integrated the multidimensional and multilayer descriptive model for NMSC, including the characteristic attributes of mobile service, the consumer demands, the techniques and equipments, constructed the availability model with the dual-views for NMSC from the consumer perspective and the perspective of enterprise, investigates the modeling and control of the input-output models for the NMSC development, designs Input-output Model of New Mobile Service Concept Development, the controllable conditions are provided to ensure the run of the NMSC development system. The main contents and innovations are summarized as follows:1) Propose the characteristics of mobile services.Based on the process of the mobile service during delivery and operational, this paper discusses characteristics different from other traditional services of the mobile service during delivery and operational. These characters, the provided collective and cooperative nature, the complexity of the income distribution and the uncertain innovation subject, have determined that the process of new service development must consider the characteristic attributes more than the technology-driven and consumer demand.2) Constructs Process Model of New Mobile Service Concept DevelopmentFirstly, defines the meaning of the New Mobile Service Concept. Secondly, based on characteristics of the mobile service, forms the process model for the NMSC development including the description of concept, the evaluation of concept and the system of concept. The New Mobile Service Concept was described by the characteristic attributes of mobile service, the consumer demands, the techniques and equipments. The concept was evaluated from the consumer perspective and the perspective of enterprise. The concept system was structured by all the resource.3) Constructs Multidimensional and Multilayer Descriptive Model of New Mobile Service ConceptBased on the Process Model of New Mobile Service Concept Development, identifies the main dimensions and ten sub-dimensions, and constructs Multidimensional and Multilayer Descriptive Model of New Mobile Service Concept. This model is a layered construction, New Mobile Service Concept is the highest, and it is determined by three main dimensions (service characteristics, consumer demand and technology-driven), and the main dimensions is the second layer; every main dimensions was determined by its dimension nature, service characteristics was described by the user, field, application, content and context of service, consumer demand include the essential utility, extend utility and additional utility, technology-driven is the standard of provider's technical and consumer's equipment, these ten dimension nature are the third layer; a certain number of characteristic attributes structure the fourth layer, and the characteristic attribute of differ dimension nature can compose a new mobile service concept. The availability of this model was proved by the successful application in the development of new entertainment mobile service concept.4) Constructs Dual-view Availability Evaluation Model of New Mobile Service ConceptFirstly, defines the meaning of the availability of NMSC. Secondly, identifies the factor of availability evaluation from the perspectives of consumer and enterprise, constructs Dual-view Availability Evaluation Model of New Mobile Service Concept. For the consumer, the factor is functional, convenient, precious and economical, and consumer need affects these factors; for the enterprise, the factor is economic benefits, standard of technical and equipment, and economic benefits of enterprise influence economical of consumer. In order to examine t Dual-view Availability Evaluation Model, this dissertation takes some of the service providers and consumers as a sample, in accordance with the empirical analysis, examines the model through partial disaggregating technique. Examine research show that the proposed model is validated5) Design Input-output Model of New Mobile Service Concept DevelopmentFirstly, the goal of Input-output process of New Mobile Service Concept Development is researched. Based on the classic Leontief input-output model and New Mobile Service Concept Development Model (NMSC), "the certain singular input-output model of new mobile service" is investigated. And the corresponding control algorithm is designed. Using the algorithm, new mobile service companies can make the input-output quantity move to the desired state. Secondly, several factors which can impact the run of input-output model are considered. Then "the singular input-output model of new mobile service with uncertain item", "the singular input-output model of new mobile service with stochastic item" and "the singular input-output model of new mobile service with time-delay item" are provided. The corresponding control algorithms are derived for the desired goal.