Study On Formation Mechanism And Evaluation Of Intellectual Property Image Of Region

The study on intellectual property right image widens the field of region economy in theory; on the other hand, it enriches and develops the content of image theory. Its realistic needs of expanding regional intellectual property right in knowledge economy times on practice. And it makes instructional sense to improve regional ability of innovation and competition. This dissertation, starting from the definition of the concept of regional intellectual property right image, studies about its dimension system, attribute character, form mechanization and evaluation methods.First, on the basis of reviewing literatures about regional image, regional competitive power, regional innovation ability and China intellectual property index report, using the way of defining regional image for reference, the author trys to explore its definition, structure a dimension system that includes actual strength image, system image, institution and staff image,environmental image and then describes the unified natural character like relatively stability and dynamic nature, integrity and variety, objectively and subjectively, contradictoriness and plasticity.Secondly, three spiral model theory and evolutionary game model theory will be used to analysis the mechanization of regional intellectual property right image Research indicates that during the process of forming intellectual property right image, regional government, regional core enterprises and social public have multiple anticlastic relationship of mutual influence and interact. At the same time, the process of forming intellectual property right image is procedure of the three main parts behavior strategy evolution from Pareto bad solution to Pareto optimal equilibrium.Thirdly, combines the career of regional intellectual property right development with BSC to structure a model of image evaluation index system, basing on regional intellectual property right output level (finance performance), regional intellectual property right customer market satisfaction (customer),regional intellectual property right property value chain operation condition (inside process) and regional intellectual property right property creation potential (study and grow),and discusses the reason of choosing analytic network hierarchy process.Then, the author chooses Zhejiang, Guangdong and Shanghai to be study objects, through introducing the developing process and present situation of intellectual property right, uses ANP to evaluate, demonstration research. On this foundation, the author offers three suggestions to improve regional intellectual property right image.