| In the modern society maintained by the news information sign, news information texts come to be an important factor that affects our social life. We depict the impersonal world by news information signs, at the same time we understand the world by them. Just as American educationist W. James. Potte said, The impact of intermediary signs is inevitable to people, just like the weather. According to this, this dissertation makes a systematic review and analysis of the production, unscrambling and consumption of news texts with the help of semiotics, cultural bionomics and the western contemporary philosophy. I put the emphasis on the connection between news texts and people's social existence. In other words, I analyze the existence and development of news texts from the broad aspect of the whole human being's living circumstances. I want to find out the law of news texts'existence and development, and I also want to make certain how the news texts influence people's social life. At the basis of that, I want to show a way to optimize the ecological circumstances and fully exert the social and ecological benefit of news texts.The starting point of this dissertation is the unscrambling of news texts."Unscrambling"here has two meanings: the one is static unscrambling, referring to the recipients'microcosmic unscrambling; the other one is dynamic unscrambling, referring to the macroscopic review of the news texts'production, static unscrambling and consumption. The whole dissertation is to do the macroscopic unscrambling of the news texts expect the 4th chapter. The train of thoughts of this dissertation is that I will analyze the news texts'production, static unscrambling and consumption from three directions and two layers to get to the destination of constructing the harmonious text ecology. The three directions are as following: the first is from the production, static unscrambling and consumption of news texts, and from it I want to make a lengthways review of the texts'movement during the links of selecting the object to depict, encoding, sending out the codes, decoding and consumption. I want to certify that the links of news texts consist of a whole organic process, and that each link restricts the next one, and these links are linked by a ring of anticipation; the second is from the characteristics analysis of social effect of a single text and texts group. The influence of texts to society is up to the scale of texts, and a single text's influence is from one point but the texts group's influence is tri-dimensional and omni-directional. A single event will bring forth an information field in the society by the repeating emphasis of texts group, and this field is like a kind of influence of blow wave; the third is from the study of the relation between texts and facts, texts and circumstance, texts and recipients. Every news text is not insular or static, and it is in existence and developing with the correlation with recipients and circumstance.The above three directions is from the following two layers: The first is explicit layer. This layer includes the news texts'symbolic structure (concrete matter) and concept (suppositional matter), in other words, the"meida matter"layer and"concept"layer put forward by Ferdinand de Saussure. This layer consists of a world which is appreciable and knowable. The study during this layer is to review the texts'actual movement; the second is internal layer. This layer is a extension of explicit layer, and the texts arrive at it when they are encoded and decoded by individuals. This layer is"meaning"layer or"mythology"layer called by Roland Barthes. This layer consists of a world which is full of uncertainty. The study during this layer is to review the internal tension of news texts.The explicit layer and internal layer belong to the different layer of the texts'movement. The power to induce the commutative movement of the two layers lies in the texts and the cultural rule behind the texts'producer.We can make a holographic tri-dimensional review of the news texts from the three directions and two layers. This review is lengthways, transverse and deep. And I arrive at the conclusion as follows:(1) A news text is not isolated from people, and it's an open dynamic organism. According to the theory of contemporary ontology, material and nature are not nonobjective, and they are influenced by people's activity. As an object, news text is not nonobjective, and it's developing during people's social relation.(2) We can't study the news text under the premise that it's a static object, and it's necessary for us to put it into social culture movement; we should review its unceasing production, dissemination, unscrambling and consumption.(3) The unscrambling and consumption of the news texts is irrational. From the lengthways aspect, the news texts'movement passes by two phases: the first one is rational, and includes selection of facts information, texts production and texts dissemination. The work during this phase is finished by the encoders, and this phase is designed, purposive and foreseeable; the second one is irrational, and includes unscrambling and consumption of news texts. The recipients are the principal part of this phase. The recipients of news are unpredictable, and they have no organization or plan, or even no purpose to access the news texts. When unscrambling and consuming the news texts, they turn to their own experience and emotion environment, thus their understanding of the texts are dissimilar to each other's.(4) Each news text exists in certain cultural environment. It's a dynamic organism produced during the social practice, and it's a crystallization of social culture. Different social culture cultivates different news texts, different producers of news texts and different recipients of news texts.
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