Research On Sociality-based Negotiation In The E-Market

Along with the on-line business more and more widespread,the Internet flows out to appear a great deal of electronic commerce service.But these service are far from flexibility in trade.The e-negotiation in agent-based e-commerce has been a hot topic in e-commerce and software agent research and also an effective approach to meet the needs.Most of the research works on negotiation in agent mediated e-commerce ignore the influence of society factors,such as society relationship and community,which are important ones according to psychology and sociology,to the agent buying behavior includeing negotiation,In this paper,we attempt to make the agent more sociable during and beyond their trading process,make the e-market suitable for information exchange among agents and introduce the social factors to agent's buying behavior in order to establish a social-ralationship based repeated negotiation facility finaly.The major research work and originalities in this paper can be viewed as follow.1.Based on the analysis of the customer buying behavior,the concept of sociality agent is defined formly.The BDI model and the corresponding interpretor of sociality agent are established by the mean of"mental states graph" and "transation tree" respectively.Based on the analysis of the social network and social relationship in value exchange,the "interactive relationship measurement" based social resoning model is presented.These work make the concept of agent rich and colorful.2.By means of analysis the influence factors in the e-commerce,"agent community" and "CBB model in community" is presented.Based on these key concept,we described "agent-community based e-commerce" with proactive information exchange mechanism by usingπ-calculus formly,which established a reliable theoretical frame for sociality-based negotiation.3.We link the social relationship based negotiation to an extended value exchange model based on the analysis of the social relationship in the value exchange procedure and the corresponding negotiation procedure.Then,a theoretical frame of "social-relationship-based negotiation" as a maping of "value exchange" and "social-relationship-based repeated negotiation" as a maping of "value exahang of power n" is introduced.We also present the algorithm for "social-relationship-based negotiation" and "social-relationship-based repeated negotiation",and corresponding simulation testing which verified the feasibility of the theoretical frame.