The Research On The Developing Mode Of Small And Medium Size International Trade Enterprises

During the time of the reformation opens, foreign trade of our country is arriving gradually from the unification worlds, A large quantity of middle-minitype foreign-trade enterprises emerge with the tide of the times. These enterprises infuse the national economy new emergy. At the same time to facing internation economy unitization , they should conform the rules of WTO. This thesis brings the concept, category, characterristic and the condition factors of the newbornthing......middle-minitype foreign-trade enterprise. And it discusses the relation betweenmiddle-minitype enterprise and middle-minitype foreign-trade enterprise.Because the middle-minitype foreign-trade enterprise is the new generation born in the period of the reformation opens, the growth stage is short, they are at the period of economy transformation. Theoretically lack, it makes them times feel confused, together with market regulation yet on sounding. That seriously limits the enterprises' development, and it brings some phenomenon such as: Not saturation because of the short supply in management; Not comprehension because of the poor knowledge capacity; Not appropriate because of limited real strenght; Not rockfirm because of the low anti-risk ability etc. Wherears our state enroled WTO not long before, the middle-minitype enterprises are just maze to face the new accident and new challenge by joining WTO. That leads this type of enterprises difficult to cope, so as to be making appearance of losing the direction development.For making the middle-minitype foreign-trade enterprises avoid the crisis and to enter the new-economic ages smoothly. This thesis is based on the research of their sustainable development, it plans to discuss thereof development trend through analysing the enviroment where the middle-minitype foreign-trade enterprises live, and their management performance, the problems to be solved eagerly and so on. It is considered that only the middle-minitype foreign-trade enterprises enhance themselves to improve the far-sight ability, to insure knowledge suit and keep up with the new-production development, so as to extend the ability of opening and improve the stability of anti-fisk capable, that they can stand strongly in the market and get sustainable development. And it must be guaranteed that the enterprise's reputation and the employee's diathesis should be ahead of the enterprise's development.To make the sustainable development, the middle-minitype enterprises must be led to convert their management clue, business stratery, managing structure and type of operation, thereby realize the transformation to morden enterprise, finally to create a new model of service-trade type enterprise. This thesis also brings up that service is as both the manifestation and immanence essence of the enterprise's competition element, and to create a new model and enhance the kernel competitive power of the middle-minitype foreign-trade enterprises. Firstly principle of all directions service is nessecary, the tenor of smallness whereas full, produce supply-marketing tenor and the sale-service tenor were the manifestation of the new model, with system creation to perfect the enterprise's self-soundness by the way of new model's guarantee.This thesis also offer a sample as the new model's proof, that is one of the 1000th foreign-trade cooperations which are emphasely supported by our nation: Zhejiang Hengdian Imp. & Exp. Co.,Ltd.. Especially discussing how to erect enterprise's repuration and to send up the employee's diathesis, to melt into the international economic circulation and to promote strategic management.