| The separation of ownship and controlling rights of modern company enterprise leads the relationship of entrusting and agent between the shareholder and supervisor,which is an incompatible unification. Within this unification,the morality risk of the supervisor,the conflict of interest target between the shareholder and supervisor,and the info dissymmetry makes the consignor always want to impose on the supervisor's management activities,so that the latter accords with the formers strategy of maximum profit. Consequently,it is a must to build up a controlling mechanism in the enterprise. Thus the controlling rights transmission marketing becomes a crucial way of management.The controlling rights are not only the focus,but also the guarantee of company management of standardization. The issue of controlling rights is crucial factor of the enterprise's development,and the bridge between microcosmic enterprise management and macroscopically innovation of capital marketing as well. Therefore,the transmission marketing is the significant support for the bridge.In the better-rounded capital marketing system of the western countries,controlling rights transmission marketing is based on the restriction of senior managers' management activities. Surrounding this core,a comparatively perfect transmission marketing theory comes into being. In China,with the springing up of securities capital business,there is more and more transmission marketing events. However,strictly speaking,the transmission marketing events occur in Chinese securities business that are under the special characteristics of listed corporation system,are not entirely marketing activities. This phenomenon,which is called "the would-be transmission marketing" by some Chinese scholar,is quite different from the mature transmission marketing both in form and function. According to this fact,the writer is hereby carrying through a systematic investigation with the clue of form,function and crucial factors.Research on the issue of controlling rights transmission marketing of listed corporation could come down to the interests confliction of each contract body,and it also may recombine the power balance of the company. The paper is trying to academically and formally analyze the form,function and the potential influential factors of the theory of controlling rights transmission-marketing theory with Chinese characteristics,in which the writer is combines theoretically statement,differentiating and analyzing,as well as demonstrations. Also in this essay,the writer is devoting into a more excellent policy for the controlling rights transmission marketing of Chinese listed corporations.Firstly the essay academically receives the understanding of the New System School on the character of enterprises,on the basis of which,the enterprise's controlling rights are academically circled. The controlling right itself is a concept with comprehensive intensionand extension,so it is the precondition for beginning with the article to definite the concept of it exactly. After that,the writer tries to analyze the same subject of western countries;thereafter the subject comes to the research on China's policy together with the Chinese reality. To discuss the system of controlling rights transmission marketing of China's listed corp. theoretically and essentially;To analyze the characteristics and background of the relative policy;To analyze the mechanism of the directorate of listed corporation as a hinge of transmission marketing;To analyze the shareholders' functions and various behaviors;To research on the functional mechanism of exterior transmission marketing of controlling rights,analyze its welfare effects with demonstration,and normatively analyze the crucial factors of it. Eventually to bring forward the policy trend to optimize the controlling rights transmission marketing of Chinese listed corporations.On the arrangement of contents,the writer divides it into four parts with a total of nine chapters that encircle the focus of controlling rights trans... |