Coordinated Growth Research Of Real Estate Industry And National Economy

Postgraduate: Li Yan-shuang, Master Degree of Management Science ,Hebei University of Technology,March,1999Real estate is a new industry in our country. During the developing course of the real estate industry, it is an important question on how to keep the coordinated growth between real estate industry and national economy and how to keep the sustainable, health and stable development of real estate industry. By using qualitative and quantitative, theoretical and positive, integral and partial, internal and external, static and dynamic methods synthetically, this paper provides a full and deep study on the coordinated growth between real estate industry and national economy. The main contents are as follows:The developing course of real estate and housing industry are analyzed. From the view of dual-market and dual surplus, the contradictory phenomenon of housing industry is analyzed. To the outside macro-environment, the paper provides PEST analysis. To the industrial environment, the paper provides five-competition-strength analysis, and replaces the substitute to government because of the specialties that there is almost no substitute of real estate industry.Positive study is made about the periodical relation between real estate industry and national economy. Also, the periodical situation of housing industry is made positive study. One result is that the periodical fluctuated way and length of real estate industry and national economy are nearly the same, but the fluctuated extent of real estate industry is more high, the other result is that the housing industry begins to go into the boom period.From the view of adapting real estate industry to national economy, the paperstudies the suitable investment scale and growth speed of real estate industry. Also, the risk of investment of real estate is studied. According to resident's income, preference, life period, and the ratio of mortgage loan, and thinking about the three kinds of housing, the suitable ratio of merchandised, economic and adaptive, cheap and renting housing is studied through quantitative method.Land's price elasticity of supply and demand is analyzed. From the view of quantitative analysis, the income and price elasticity of housing demand and the demand ratio of investment and consumption of housing are analyzed.The macro-control system of real estate industry is constructed. From the aspects of economy, administration, law, advisement, the paper analyzes the control means of the government, and analyzes government's control methods of industrial policy and regional economic policy.