Jiangnan Urban Group Culture Study

Taking Jiangnan megalopolis as the concept and object firstly, this paper analyses the research of historical source and vicissitude of Jiangnan metropolis culture emphatically according to the history, actuality and cultural characteristics of Jiangnan metropolis development. We think that the essential contrast between the northern poetic culture which takes the "politics-ethics" as the core and the Jiangnan poetic culture which takes the "economy-aesthetics" is produced as a result of the different social economical basis, mental value mode and regional humanism background, although both belong to the poetic cultural system. The most typical particularity of Jiangnan metropolis culture lies in its own aesthetic and consumption. Based on the actuality of related Jiangnan metropolis research at present, the research focus mainly on the economical society and urban planning about Jiangnan metropolis, but pay less attention on Jiangnan regional particular cultural development problem on humanities geography, social structure, cultural tradition and so on. On the interpretation theory, the western theory resource is used for reference basically, while one systemic theory interpretation frame according with the traditional essential characteristics of Jiangnan metropolis culture is lacked. From the poetic cultural point of view, we try to build one theory frame based of Jiangnan metropolis historical experience tallying with its own operating mechanism, and offer some rule understanding and theory reference with pertinence for the contemporary cultural practice of Jiangnan metropolis group development.In chapter one, we summarize the historical source and evolvement course of Jiangnan megalopolis development by the way of casting back and describing the definition of its concept and its historical source and developing state. And we discuss the intrinsic relation between Jiangnan metropolis development and its social cultural constitution factor on the economy and the review basis of megalopolis modality envolvement. In addition, we also discuss contemporary value and signification of Jiangnan metropolis culture emphatically, and we think that it is necessary to extend research field and object into Jiangnan megalopolis and its culture, and turn it to the intrinsic study on cultural inner structure and spirit re source system in deed.In chapter two, from the interactive point of view of economic development and metropolis cultural production, we discuss the historical characteristic and inner rule of the economy, culture and art development of Jiangnan metropolis. This chapter studies on three respects which are respectively the reproduction and exploiture of Jiangnan metropolis cultural resource, Huizhou salt-dealer and the urban culture and art development of Yangzhou, and the inner interaction between metropolis economy and art civilization, and discussed the production mechanism of Jiangnan metropolis culture.In chapter three, this article thought the internalized consumption ideology and cultural-esthetic consumed symbolization as the two essences of Jiangnan metropolis culture taking the "economy-esthetic" as the basic connotation. It demonstrated the difference between northern and southern poetic culture lies in the basic difference of the symbolism system significance pointing constructed by both from the ontology highly. The characteristic of Jiangnan metropolis culture emphasized particularly to satisfy individual psychology freedom and emotion need. While on the deep structure, it takes consumption as the cultural production logic, symbolism consumption as the aim, seeks the exchangeable value but non-use value in the cultural consumption course, and leans to the symbolic esthetic, and non-utilitarian, not non-ethicality, and utilitarian. It also discusses the reason of Jiangnan metropolis cultural industry developing fast and the positive and negative influence on contemporary urbanite on the foundation of this theory.In chapter four, this chapter has carried on the preliminary discussion on three aspects of Hangman metropolis life style and esthetic issue. First one is the analysis to Jiangnan metropolis life style and its esthetic ideal, and the discussion about the psychology mode, thought mode and esthetic idea of Jiangnan metropolis culture influenced under the agriculture civilization. Second one is the analysis to the social spirit and esthetic ecology of Jiangnan metropolis, which thought the acceleration of the metropolitinization advancement, and the deterioration of various metropolis disease destroyed the energetic ecology of Jiangnan metropolis main body.