The Study On Development Models Of European Animation Industry

This study analyses the developmental models of European Animation Industry—especially for the France, United Kingdom and Germany—in order to reveal its veracious domain and recover our deviation.From integrated perspectives of economics, mass communication and semiotics, this study attempts to provide a clear development history of European Animation Industry--from Individual Art to Mass Art to Animation Industry. After the investigation of the whole competitive advantages of European Animation Industry by using Diamond Model as a theory framework, the study proposes a developmental mode in which government and society are the promoting factors while polices, funds, markets, talents are the industrial factors. Based on the mode and the differential relationship of these factors, the study is divided into three sub-models of European Animation Industry—the Fr model, UK model and the DE model and explores their characteristics, history, achievements and current situation. As for the specificity about communication way of European animation, the study inspects three main ways—marketing, culture and exhibition. Finally, Based on the similarities of European and Chinese animation, the study summarizes a few beneficial inspirations from European Animation Industry.It is the first time to make a systematic exploration about European Animation Industry by a new vision. It is also the first time to propose three development models of European Animation Industry and analysise competitive factors. About 80% material of the study comes from foreign articles which are first published in China.The quantitative and qualitative methods on the bases of 473 corpus about European animation products are also innovative.The study tries to find out the inner and external factors of competitive strength about animation Industry. It is a beneficial supplement for the animation industry research. As there are no relevant Monograph in China, the author hopes it can do some academic contribution for all the researchers and provides a reference for Chinese Animation Industry.