| As a new economy, "experience economy" is gradually replacing "service economy". How to create the satisfied user experience and good brand experience become the key problems for the enterprises. The nature of experience is the customization for the products. Product family (PF) is an effective method for mass customization. PF as the prop is different from that as the appliance and as the goods. The focus of design is changing from the material substance to the abstract image feature.So far, the scholars haven't made researches on the product family image (PFI) from the viewpoint of experience. It is instructive that the author makes this research. It not only enriches the theory of the product family design, but also has high values in the practices. The contents and conclusions are in the following:(1) Improving the basic research of PFI. From the viewpoint of experience, it discusses the concepts and features of PF and PFI. It has built the constitution model, the communication model, the cue channel model and the static-dynamic cue model.(2) Constructing the user experience model for PFI. It suggests the sense modality model and discusses esthetic experiences, affordance experiences, symbol experiences and emotion experiences according to the user responses. It also analyzes the user references and other factors which influence the user experiences.(3) Building the theory framework of PFI on experience. It proposes the problems, the features, the principles and the general idea about PFI. It constructs the framework model of product family image design (PFID) and clears the main contents and influencing factors of PFID. It also analyzes the personality and the feature platform of PFI.(4) Establishing the research method and the design process of PFI on fuzzy AHP. It proposes the methods to build the fuzzy feature sets of brand personality and user touch-point images. It suggests the method to analyze the typical event set for PFI. Then, it proposes the reasonable design process of PFI and proves them feasible and effective through the design case.(5) Proposing the constructor for the feature platform of PFI on user experience. It suggests the expressed method for the feature platform of PFI based on fuzzy AHP and the research method for the feature platform of PFI based on the typical event set. Through analyzing the vogue, checking the outer segment, checking the inner segment and applying the brand constraints, it establishes the reasonable design process for the feature platform of PFI and proves it feasible and effective through the design case. |
