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Keyword [vividness]
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1. The Relationship Between The Characteristics And The Effects Of The Internet Advertising
2. Study On The Effect Of Product Presentation Vividness On Purchase Intention Of Hi-tech Products Under Network Environment
3. A Study On The Impact Of Movie Short Video Advertising On User Participation Intention
4. The effects of involvement, time and vividness on consumers' value judgments: A test of prospect theory
5. The impact of interactivity on advertising effectiveness in the New Media
6. A CONCEPTUAL FRAMEWORK FOR AUDIT COMMUNICATION RESEARCH AND SOME EMPIRICAL EVIDENCE (SYMMETRY, VIVIDNESS, AUDIT RISK, SCHEMA INCONGRUITY)
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