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Keyword [stereotype content model]
Result: 1 - 5 | Page: 1 of 1
1.
National Stereotype Empirical Study Of Consumer Product Evaluation
2.
Competitive Or Complementary?-The Impact Of Social Cognitive Dimensions And Product Display Types On Consumer Evaluation And Willingness To Buy
3.
Effect Of Brand Personality Fit On Co-branding Evaluation
4.
Research On The Influence Of Brand Anthropomorphism On Consumers' Brand Attitude
5.
The Effect Of Brand Personification Communication Methods On Brand Attitude
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