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Keyword [self-threat]
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1. The Influence Of Service Failure On Customers’ Perception Difference
2. The Effect Of Perceived Control On Product Preferences And Consumption Propensities Of Consumers In Self-threat Situations
3. Research On The Influence Of Deprecating Adverting On Consumer’s Attitud
4. Research On The Effects Of Negative Online Word-of-mouth Consumers’ Purchase Intention
5. Research On The Dual Path Effect Of Self Threat To Consumers’ Status Consumption Tendency
6. Research On The Influence Of User’s Social Sharing Behavior On Purchase Intention
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