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Keyword [Win-back strategies]
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1. Based On Perception Back To The Value Of The Loss Of Customers To Win Back Mechanism
2. Lost Customers Win-back Strategies Reaserch Based On Perceived Switch-back Values
3. The Study Of Lost Customers’ Relationship Orientation On Positive Word-of-Mouth Spread Based On Different Win-back Strategies
4. Essays on optimal bucket pricing, dynamic product offering and customer win -back strategies of continuous subscription service
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