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Keyword [Product fit]
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1. The Research, Based On The Consumer Perspective Brand Alliance Influence Factors
2. The Research Of The Impact Of Transnational Co-branding Evaluation Based On Alliance Fit
3. Research On The Impact Of Celebrity/Product Fit And Negative Information Of Celebrity On Endorsing Effectiveness
4. The Research Of Co-branding Spill-over Effect Based On Alliance Fit
5. The Impact Of International Fast Fashion Clothing Brand ’s Alliance Fit On Spillover Effect
6. The Role Of Fit In The Feedback Effects Of Laozihao Extenions
7. Resaerch On Influences Of Product Uncertainty On Consumers' Return Behavior In Online Market
8. The Impact Of The Matching Of Brand Association Model And Product Fit On Consumer’s Brand Evaluation In The Co-branding Context
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