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Keyword [Participation effort]
Result: 1 - 3 | Page: 1 of 1
1.
The Effect And Impact Mechanism Of Participation Effort And Donation Amount On Cause Related Marketing
2.
How The Unadopting Decisions Affect The Future Customer Participation Behavior
3.
For a good cause: The effects of cause importance, cause proximity, congruency and participation effort on consumers' evaluations of cause-related marketing
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