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Keyword [Information advertising]
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1. Aviation Integral Alliance Spillover Effects Of Advertising On Consumer Perception
2. Marketing, information and economic growth
3. The role of involvement and incongruency in tourism print ads on attitude toward the ads
4. Information Overload: The effects of advertising avoidance on brand awareness in an online environment
5. Three essays on distribution channels and pricing strategy
6. Essays on Information and Firm Behavior
7. The effects of integrating information from advertising and word of mouth on consumer processing and response to product information
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