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Keyword [Hedonic Product]
Result: 1 - 4 | Page: 1 of 1
1.
A Research About The Impact Of Product Types,Brand Familiarity And Brand Experiences On Purchase Decisions
2.
Research On The Influencing Mechanism Of Celebrity Endorsements Paradigm On Word-of-mouth Communication
3.
Research On The Mechanism Of Consumer's Utilitarian And Hedonic Product Preference Under The Impact Of Social Exclusion
4.
A Study On The Effect Of Similarity On Product Performance In Hedonic Product Line Extension
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