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Keyword [First person]
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1.
On The Generic Third-Person Effect Of Luxury Overseas Purchasing In Wechat Marketing
2.
Perceptions of media influence and self -enhancement motivation: Testing self -enhancement explanation for third -person and first -person perceptions
3.
Brand referencing
4.
The essence of survival: A first person singular case study of the business reorganization and change agent process within a privately-held family business
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