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Keyword [Brand Alliance]
Result: 41 - 46 | Page: 3 of 3
41.
Fit or signal: A consumer's evaluation of brand alliance
42.
Brand alliances---an information processing perspective
43.
Propensity to participate in brand alliances: A managerial perspective
44.
Whose cobrand is it anyway? Exploring consumer interpretations of a brand alliance
45.
Brand alliance model: The moderating role of consumption goals and image congruency in consumers' hotel brand evaluations
46.
The impact of brand alliances on brand image and favorability perceptions
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