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Keyword [Advertising claims]
Result: 1 - 4 | Page: 1 of 1
1.
The effects of mood on memory of advertising claims and advertising evaluation in attribute versus benefit focused advertisements: Within the accommodative and assimilative processing framework
2.
Giving advertisers the benefit of the doubt: Trust, cooperative communication, and consumer acceptance of implication in advertising
3.
On the effect of social trust on consumers' information processing, persuasion and choice
4.
Research On The Influence Of Advertising Claims On Customers’ Purchase Intention From The Perspective Of Green Marketing
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