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Keyword [Advergame]
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1.
Research Oncongruity’s Influence On Consumers’ Brand Cognitionin SNS-based Embededadvergames
2.
Research Of The Interaction Of SNS-based Advergame Entertainment And Congruity On Players’ Brand Knowledge
3.
Research Of Social Network Advergame Interaction Of Fun And Reward On Players’ Brand Knowledge
4.
Research Of SNS-based Advergame Conguity And Prominnce On Players’ Brand Knowledge
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