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Keyword [Fear appeal]
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1. A Study On The Effect Of Fear Appeal In "Quit Smoking" Advertisements
2. The Content Evaluation Of Lung Cancer Reports In Chinese Newspapers Since The "11th Five-year Plan"
3. The effects of pedagogical agent-delivered persuasive messages with fear appeal on learners' attitude change
4. A Comparative Study On The Emotional Appeal Of Non-smoking Public Service Advertisements Between China And The United States
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