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Keyword [hedonic and utilitarian products]
Result: 1 - 3 | Page: 1 of 1
1.
Use "Must Buy" With Caution:the Effects Of Assertive Ads On Ad Liking And Purchase Intention
2.
The Influence Of Awe On Consumers’ Choice Between Hedonic And Utilitarian Products
3.
Research On The Influence Of Money And Time Concept On Consumers’ Choice Between Hedonic And Utilitarian Products
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