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Keyword [banner advertising]
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1. The Research On The Relation Between Text Design Element On Dynamic Banner Advertisements And Audience’s Attention
2. Research On The Blind Phenomenon Of Banner Advertisements In News Pages
3. The Impact Of Task Type And Topic Relevance On Audience Attention And Habituation Of Banner Advertising
4. Visual and Textual Appeals in Banner Advertising: A Content Analysis
5. Research On Layout Design Of Banner Advertisement From The Reception Aesthetical Perspective
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