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Keyword [Health messages]
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1. The role of reactance and positive emotions in persuasive health messages: Refining the theory of psychological reactance and the politeness theory and testing the theories of positive emotions
2. The impact of self-affirmation on defensive processing of health messages: A meta-analysis
3. The Use of Emotional Shifts in Health Messages as a Strategy for Generating Talk and Promoting Attitude, Belief, and Behavior Change
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