A Study On The Market Competition Strategy Of Internet Hospital

Guided by the theory of market competition strategy,this paper takes A Internet hospital as the research object,using PEST analysis method,Porter’s three basic competition strategies,SWOT matrix and other models and methods,and analyzes the basic factors affecting the industry competition structure: Internal competitiveness,customer evaluation ability,supplier evaluation ability,threat of potential competitors,pressure of substitute products.This paper analyzes the market competition environment,advantages and disadvantages,opportunities and challenges of A Internet Hospital from macro to micro dimensions,and then proposes the strategy and implementation path of A Internet Hospital’s market competition.Based on the theoretical research and practical exploration results of market competition at home and abroad,the PEST and the five forces model are used to analyze the macro environment and micro environment of market competition,and SWOT is used to analyze the advantages and disadvantages,opportunities and challenges faced,the current competition status of the main products and services of A Internet Hospital is discussed with Porter’s Five Forces Model,and then the market competition strategy of A Internet Hospital is put forward,as well as the organization,human resources,system,security,finance,operation and maintenance,culture and management,etc.,to ensure the smooth implementation of its market competition strategy.To a certain extent,the research in this paper can help A Internet hospital to analyze and grasp its own market competition environment and its own core competitiveness,and provide basis and support for its market competition strategy selection and implementation.At the same time,it can also provide practical reference and reference for other domestic Internet hospital companies of the same type to understand the market competition environment and its development trend,and then implement targeted market competition strategies.