The International Market Of New Hope Group Under The Background Of "Belt And Road" Entry Mode Study

At present,great progress has been made in the development of animal husbandry in China.Significant progress has been made in the comprehensive strength of breeding technology,the supporting capacity of feed production and industrial transformation and upgrading.However,with the continuous expansion of the market scale,insufficient capacity,increasingly fierce market competition,and obvious constraints on the animal husbandry and breeding environment,the requirements for environmental protection are more strict.Under the background of continuous development,animal husbandry enterprises can not stick to the development of the domestic market,broaden their horizons and focus on the international market,so as to further expand the market scale,increase enterprise profits and improve the brand popularity and influence of enterprises.Therefore,in the development of international market,the first problem is the choice of international market entry mode.As a leading enterprise in China’s animal husbandry industry,new hope has been committed to all-round and multi-dimensional development for many years.It not only adheres to the expansion of enterprise scale breeding upgrading,but also focuses on the research and improvement of animal husbandry technology.In terms of overseas operation,it continues to expand outward.It is one of the first domestic animal husbandry enterprises to "go global".It began to invest and build factories overseas in 1997.With the worldwide entry into the international market by means of equity participation,merger and acquisition,joint operation and so on.From the perspective of the international development of new hope in the past,the choice of international market entry mode is the top priority of new hope in the face of overseas development.In terms of mode selection,enter the markets of different countries with the most appropriate mode,reduce the influence of various factors,avoid unnecessary risk losses,help new hope develop continuously at a faster pace,maintain international operation as a development goal of the enterprise until now,and become a leader in the overseas development of domestic animal husbandry industry.Therefore,the research on the entry mode of new hope international market shows that it is very necessary.Taking new hope group as the research object,this paper systematically analyzes its international market development,and provides mature experience introduction and reasonable suggestions for the international entry of domestic animal husbandry enterprises.The research is mainly carried out from the following aspects;The first is to subdivide the target countries of new hope,and then use the rutt overseas market entry decision-making model to analyze the impact of different internal and external factors on the entry of new hope international market,study the advantages and disadvantages and risk analysis under the three entry modes,finally determine the most suitable international market entry mode,and provide strategic suggestions for the entry of international market from different aspects.Based on the choice of new hope entry mode,it provides guidance for its further development and internationalization,and also provides reference for the international development of other animal husbandry enterprises,so as to promote the better development of China’s animal husbandry to the international market and create its own core competitiveness.