Research On Digital Labor Of Online Interest-related Community Users ——A Case Study Of Hupu Basketball Community

Users' digital labor is ubiquitous in the current Internet environment.As network platform "labor",users do their digital labor almost free for the network platforms and serve the accumulation and increment of their commercial capital.With the deepening of the interaction between the network and people,the boundaries between user' s "labor" time and leisure time are increasingly blurred.The space of user' s life can also be the "factory" of digital labor.The digital labor of users in social medias,information platforms,short video platforms and online games has attracted scholars' attention and discussion.The author turns the research perspective to the field of online interest-related community,which is currently less concerned by the academic circles,and explores the digital labor of users in online interest-related community.This paper selects Hupu basketball community as a case,which I chose participatory observation and interview to research.The author participated in the consumption and production of content in Hupu basketball community.At the same time,the user' s digital labor phenomenon was observed,collated and analyzed.The author also has carried on one-to-one interview to 20 users of Hupu basketball community,who compliance with research requirements.The forms,characteristics,motivations,negative effects and improvements of digital labor in Hupu basketball community are analyzed in reaearch.It is found that the users of Hupu basketball community do digital labor for the community through production and consumption of content,generation of behavior data and occupied space-time.The digital labor has the characteristics of ignoring exploitation,feeling "acquisition" and expressing emotion.In the research of users' motivation of digital labor,the author found that the community attracts users to do digital labor by professional basketball content,enhances motivation of "labor" by identity,and enhances "labor" enthusiasm by motivating users to product original contenct.At the same time,users ' interest and identity also drive them to carry out digital labor.The author also found that there are negative effects in the digital labor of Hupu basketball community.Excessive emotional projection,intensified group distinction and assimilated values deserve attention.In the improvement of digital ecology,the author mainly focuses on internet literacy improvement of users,community carrys out responsibility,reasonable intervention and optimization of concerning departments.