Research On Influencing Factors Of Video Popularity And User Attention Based On Video Barrage

In recent years,online video has developed rapidly.As a new,social and active form of interaction,barrage has become more and more popular.Video websites represented by station B have formed a unique barrage culture.Video The bullet screens and comments together form a new interactive combination of video.Under the premise of the rapid growth of interactive video content creation content,creation form,and the number of creators,video popularity and user attention appear to be very important in today's Internet platforms.Based on video barrage and comments,and users' video contribution behavior,this article studies the factors affecting video popularity and user attention,which is of great significance for online video creation and management.Based on the background,this article first puts forward relevant research hypotheses on video popularity and user attention based on related theories and proposes video contribution behaviors including the number of works,video duration,video release time,video update frequency,etc.,and user interaction behaviors include bullet screens.And comments,hypothesis on the impact of video popularity and user attention;secondly,in the video barrage,many users will follow the previous user's barrage,forming a large number of the repetitive and similar barrage in a short period of time,which is a herd effect A typical performance,this phenomenon will lead to an increase in the emotion of the barrage during this period of time.At the same time,the barrage has a time attribute,so when analyzing the emotion of barrage,on the one hand,we must analyze the emotional information contained in the content of the barrage,and on the other hand,we must also consider the impact of emotional attenuation in the content of the barrage.Based on this,a calculation method of barrage emotional intensity considering the herd effect and emotional attenuation is finally proposed.First,the barrage emotional dictionary is constructed,and the influence of the barrage herd effect and time attributes on the calculation of emotional intensity is considered.Finally,conduct empirical analysis to verify the hypothesis of video popularity and user attention,use crawlers to obtain personal user data at station B,preprocess the data,use the proposed emotional intensity calculation method to calculate the emotional intensity of bullet screens and comments,and then use regression analysis Verify the proposed hypothesis.For video popularity,both bullet screens and comments have a positive impact on video popularity,and the impact of bullet screens on video popularity is greater than that of comments.Regarding user attention,comments have a positive impact on user attention,while barrage has no significant impact on user attention.The organizational structure of this article: Chapter One Introduction,Chapter Two introduces related research and theoretical overview,Chapter Three presents the research model and hypothesis of this article.Chapter 4 proposes a calculation method of the emotional intensity of barrage that considers herding effect and emotional attenuation.The fifth chapter verifies the research hypothesis proposed earlier.Chapter VI summarizes and looks forward to this article.