Research On Emotional Design Of Museum Exhibition Space ——Take The Agricultural Reclamation Museum Of Dongfeng Yun Town In Maitreya As An Example

As a kind of architecture that faces the public,serves the society,meets the needs of the times and has a certain social and educational mission,scholars at home and abroad have maintained a relatively high enthusiasm for its research.The term affective design was coined by Donald,a famous cognitive psychologist in the United States A.Norman proposed that Professor Norman divided it into three different design levels from the perspective of cognitive psychology,namely instinct level,behavior level and reflection level.Instinctive design focuses on appearance,behavioral design focuses on operation,and reflective design focuses on image and impression.According to the characteristics of Museum exhibition space and three different levels of emotion in emotional design,the emotional design of Museum exhibition space is preliminarily constructed.In order to ensure the simplicity,fluency and logicality of the article in the process of discussion,hereinafter,the characteristics of Museum exhibition space meeting different levels of emotion are referred to as "the characteristics of Museum exhibition space at the instinctive level of emotional design" "Characteristics of Museum exhibition space at the level of emotional design behavior" and "characteristics of Museum exhibition space at the level of emotional design reflection".This paper discusses the emotional design characteristics of Museum exhibition space from three emotional levels: instinct level,behavior level and reflection level,and analyzes and summarizes the design strategy and necessity of emotional design of Museum exhibition space by using the design cases of different museums.Finally,taking the agricultural reclamation Museum of Maitreya Dongfeng rhyme town as a specific practical case,the design strategy and necessity analyzed and summarized are applied to the design example,and the importance and necessity of emotional design in the exhibition space of the museum are comprehensively demonstrated with the specific design scheme.