Research On The Current Situation And Path Of Animation?Comic Books Publishing In China Since The New Century

At the beginning of the 21 st century,China officially joined the World Trade Organization,which brought development opportunities and challenges for China's economic and cultural exchanges and integration with the world.Since the 18 th National Congress of the Communist Party of China,strengthening cultural self-confidence has become an inevitable requirement of the new era,which requires the development and innovation of Chinese cultural industry.At this time,animation?comic books with pictures and comics as the main forms of expression provide new ideas and strengths for promoting Chinese traditional excellent culture and the spirit of the Chinese nation to transmit.Therefore,this paper takes the general concept of animation?comic books as the research object,and is supported by data and cases,explores the changes in Chinese animation?comic books publishing context since the new century and the innovations made in Chinese animation?comic books' publishing,then on the basis of summarizing the historical development experiences of Chinese animation?comic books,analyzes the current problems and needs of Chinese animation?comic books' publishing,therefore provide feasible countermeasures for the future development of Chinese animation?comic books.This research includes the following contents: Chapter 1 is an introduction,which introduces the topic selection from the background,research status,research ideas and innovations,and research methods,clarifies the research content,and reasonably defines the concept of the research object;The second chapter analyzes the publishing context of Chinese animation?comic books in the new century based on China's formal entry into the World Trade Organization and the concept of "cultural confidence".The third chapter explores Chinese animation?comic books in the new century based on the experience and the innovations in historical development;The fourth chapter analyzes and summarizes the difficulties faced by Chinese animation?comic books publishing in the new century based on relevant materials,data and survey results,and takes the achievements in the historical development of Chinese animation?comic books as coordinates from the perspective of learning from the past,put forward the key goals of Chinese animation?comic books in the future development;the fifth chapter based on the above conclusions and the general environment of the times,puts forward corresponding countermeasures from the theme and form,publicity and marketing methods and derivative development models of animation?comic books in China,constructs an ideal development model in the form of a flow chart,in order to provides inspiration and reference for Chinese animation?comic books to exert the greatest vitality in the inheritance of Chinese blood in the future.