Research On The Media Image Of Chinese Fishermen Presented By People's Daily Under The Background Of Ecological Civilization Construction

With the continuous development of media socialization,the influence of media is increasing,and the media image of the communicator as an intangible asset is more and more valued.In the information society,there is a contradiction between the massive information resources and the limited attention of people.Attention resources are increasingly concentrated in hot fields and hot people,and the Matthew effect of information is intensified.The above situation has attracted the attention of more and more scholars,who have conducted media image studies on groups at the edge of social opinion field,such as farmers,left-behind children,people with disabilities,and ethnic minorities.These studies mostly focus on the rights of vulnerable groups to disseminate information and be disseminated in the information environment.The research object of this paper is also a member of this group.Due to the marginalization of fishery in the social industry pattern and the instability of fishermen's production environment,fishermen are gradually regarded as a relatively vulnerable group.Firstly,this paper combs the image changes of fishermen in literary works and modern news since ancient times,and reveals the changing track of the gradual weakening of fishermen's image from ancient times to now.On the basis of understanding the historical background of the decline of fishermen's image,according to the relevant reports of people's daily on Chinese fishermen since the construction of ecological civilization was put forward,and with the help of framework theory,this paper explains the specific characteristics of fishermen's image from three aspects: macro issues,middle narrative and microscopic symbols.Next,it analyzes the deficiencies and reasons in the media image shaping of fishermen,and considers how to better shape the media image of relatively vulnerable groups such as fishermen.The study found that under the framework of the topic,fishermen often appear as "victims" and "recipients",and are more and more closely related to the ecological environment.Under the narrative framework,they tend to report the news related to fishing positively,and are used to using the dual narrative mode to demonstrate the effectiveness of the construction of ecological civilization.Under the symbolic framework,fishermen are in the position of "patient" and have a weak voice.People's Daily's report on fishermen has played a role in policy advocacy,but fishermen often show themselves in the image of recipients and victims,and their image has some problems,such as lack of subjectivity,image deviation and so on.The root cause of the problem of fishermen's image presentation is the disadvantage of vulnerable groups in the economic field.The direct reason is that the weakness of fishermen in the cultural field intensifies the overlooking communication and passive expression of the media.The motivation of the political field is the working tendency of emphasizing publicity over communication in our country.This paper holds that the media should report the vulnerable groups from a head on perspective.The whole society needs to promote common prosperity to change the economic vulnerable status of fishermen and other groups,implement the cultural benefit project,improve the media contact conditions of vulnerable groups,and coordinate the relationship between publicity and communication to ensure the expression right of vulnerable groups.