| Television current affairs news programs have always been in an important position.Whether it is China Central Television or all local TV stations across the country,running TV current affairs news programs is the primary task of television stations.TV current affairs news programs undertake the information release function of important domestic and foreign political events,important national policies,laws and regulations,and are an effective window for communicating public opinion and uploading and distributing.The value played by TV current affairs news programs and their own social functions are other What types of programs cannot replace,have a profound impact on the development of the country and people's lives.With the continuous development of science and technology,more and more information acquisition methods and lifestyles are available for the public to choose.The public can obtain information according to their favorite information acquisition methods,so traditional paper media and television media are inevitably Get shocked.China's television news media and other related industries and academic circles are working hard and actively looking for ways to make changes."Broadcasting style" has been inspiring the development of TV current affairs news programs since it was put forward.It is an important direction for the attention and innovation of China's TV media and industry insiders at present and even in the future.From the perspective of "broadcasting style",this article will focus on reviewing the evolution of the broadcasting style of TV current news anchors,analyze the reasons that drive the change in broadcasting styles,and propose strategies for shaping a broadcasting style that meets the characteristics of the times and the needs of the audience,in order to promote TV current affairs.News programs and anchors continue to develop in a healthy way.This article is divided into four chapters,analyzing and discussing the theoretical system of broadcasting style,the evolution track of broadcasting style,the evolution motivation of broadcasting style,and the optimization strategy of broadcasting style respectively.Chapter One is the definition of related concepts.This part first explains the style theory in terms of linguistic style,aesthetic style and artistic expression style.Secondly,it discusses the relationship between style and communication,analyzes the combination of style and broadcasting style,and establishes TV news about current affairs.The theoretical system of anchor broadcasting style summarizes the concepts and characteristics of broadcasting style.It also analyzes and discusses TV current affairs news programs and anchors respectively.Chapter Two discusses the evolution of broadcasting style.The process of development and evolution of things can show the laws and trends of the development of things.This part combines the broadcasting style with the different developments of TV current affairs news programs in different periods,and sorts out the evolution of the broadcasting style in the 40 years of reform and opening up.From 1978 to 1992,TV news programs changed from "propaganda-based" to "news-based",and their broadcasting styles changed from "smiling" to "smiling broadcast";from 1993 to 2008,TV news programs focused on audience feedback and broadcast styles It presents the characteristics from "reading news" to "combination of broadcasting and speaking";from 2009 to 2013,TV news programs implemented a strategy of segmentation,and the broadcasting style showed characteristics from "subsidiary" to "dominant";from2014 to present,TV news programs Realize media integration with new media platforms,and the broadcasting style presents the characteristics from "text-based publicity" to "improvisational expression".The third chapter analyzes the motivation of the evolution of broadcasting style.Discuss the reasons for the evolution of broadcasting style from four aspects: changes in the context of the social era,changes in the aesthetic needs of the audience,the pursuit of personal will of the anchor and the upgrading of media technology.The democratic political environment is becoming more and more relaxed,and the arrival of commercial waves and popular culture brings different broadcasting styles;the establishment of audience-based concepts,changes in audience structure and diversification of audience needs have promoted the development of diversified broadcasting styles;anchors' personal qualities and self-positioning,And the conscious pursuit of consciousness calls for the reshaping of broadcasting styles;the impact of the Internet,the innovation of media technology,and the formation of new communication patterns provide a market for the integration and innovation of broadcasting styles.The fourth chapter explores the strategy of shaping the broadcasting style.It points out that in the process of the prosperity and development of the broadcasting style,some of the anchors have lack of awareness of opinion leaders,weak professional knowledge,weak awareness of humanistic care,and loss of professional standards.It also proposes a strategy for establishing a broadcasting style that has the characteristics of the times and is accepted by the audience from the four aspects of the height of the TV current news anchor station,the breadth of knowledge,the temperature of humanization and the precision of the professional level.In short,this article intends to establish the composition system of broadcasting styles,study the evolution and laws of broadcasting styles in different eras,analyze the evolutionary motivations of broadcasting styles,discover existing problems and discuss the shaping strategies of broadcasting styles in the new era. |
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