Research On The Turning Of Participatory Communication Of Network Language From The Perspective Of Convergence Culture

As one of the modern paradigms of development communication,the local value of participatory communication theory in promoting social governance and social development has attracted more and more scholars' attention.However,the current related research mainly focuses on the introduction and discussion of theory,while a few applied studies focus on field practice,and the research field needs to be expanded.This paper attempts to take text as the research object,and from the perspective of convergence culture,focuses on discussing the participatory communication turn of network language under the background of media convergence,and reflects on the governance of network language and the local development of participatory communication theory.In terms of research methods,text analysis method and in-depth interview method are used in this paper.In terms of text analysis,this paper takes the network buzzwords from 2005 to 2020 as the analysis samples,and the corpus sources include professional institutions and network communities,mainstream media and civil we-media that are regularly released and not regularly released.According to the different involvement of the media and Internet users,this paper will be classified as a basic analysis of sample participated,participated the agenda,the agenda participated and ideal participated,by contrast,found that participated network language embodies the ideal of participatory network language communication,but the volume is relatively small,and the basic participated occupy absolute advantage,The volume of agenda participation is much less than that of anti-agenda participation.Although the users of network language have been aware of the existence of participatory communication turn,they have also seen its shortcomings,such as fast food development,imperfect system,malicious marketing and so on.On the whole,the participatory communication of network language is promoted in a phased mode,but it does not form a scale effect,but maintains a small volume level,and has a trend of circler development due to the existence of participation barriers.At present,there are still many dilemmas in the subjects,norms and feedback of participation,but it is still of progressive value and practical significance in language,culture and democracy.Reflecting on the governance of network language on the basis of this study,this paper proposes that,in addition to giving full play to the guiding role of mainstream media,it is necessary to restrict the binding of commercial media and capital,and change the existing stereotype of the public.By observing the localization of participatory communication theory,it can be found that participants' enthusiasm for checking will be improved and they will construct the reality at different levels in the process of participation.In order to give full play to the role of participatory communication in promoting social development,this paper believes that it is necessary to comprehensively evaluate the strength of participation in promoting the check,create a good environment for participants to participate in,and strictly monitor the level of participation in constructing the reality to avoid affecting the stability of the social system.