Research On Kwai Tai's "Eating And Broadcasting" Phenomenon Of Ugliness

Technology and the Internet have brought about the relationship between mankind and aesthetics of all things.In a relatively open and free network environment,vulgar and vulgar ugliness phenomena appear from time to time.Many scholars have done some research on it,and most of them criticize it from the perspective of consumerism and business entertainment.But with the change of the times,ugliness appreciation and human life become more and more closely,and we should treat it objectively.This paper is based on the concept of ugliness in aesthetic principles,this paper takes Kwai uh phenomenon as the research object,mainly using the method of text analysis and case analysis.Taking the relatively representative fast hand platform in the short video social platform as an example,it studies the ugliness,communication mechanism,operation mechanism,motivation analysis and effect analysis.The main content of this paper is the six chapter.In the first chapter,the development process of Internet Kwai ugliness is combed in the second chapter.The third chapter explores the propagation mechanism and operation mechanism of Kwai uh,and the fourth chapter analyzes the causes of ugliness from the perspective of psychology,sociology and human civilization.The fifth chapter,based on the theories of psychology and sociology,analyzes the positive and negative effects of ugliness appreciation from the perspective of communication effect.The sixth chapter,from the existing network ugliness related laws,how to govern and guide the Internet ugliness chaos,promote the healthy and harmonious development of ugliness and aesthetics.This paper systematically combs the basic theory of aesthetic principle's ugliness appreciation category,finds out the value of ugliness appreciation in aesthetic category,and distinguishes two directions of ugliness appreciation,namely,positive ugliness appreciation and negative ugliness appreciation.Through the analysis of the characteristics of the platform,this paper summarizes and combs the types of eating and broadcasting ugliness,and concludes that eating and broadcasting ugliness has gradually invaded the field of content and values from the form of ugliness.At the same time,from multiple perspectives to explore the causes of ugliness,it is found that the causes of ugliness are not only affected by individual psychological factors,but also by the characteristics of the platform and the development of industrial aesthetics.Through the analysis of the communication effect,the different effects of positive and negative ugliness judgment are obtained.Finally,the paper thinks that the guiding strategy of eating and broadcasting should be more aimed at relieving social pressure and activating positive pursuit of life,rather than a one size fits all policy to prohibit all ugliness appreciation.We should crack down on the purely negative ugliness appreciation,give proper development space to the positive ugliness appreciation,respect the aesthetic diversity of contemporary individuals,reasonably regulate the ugliness appreciation behavior,and promote the positive development of food broadcasting economy,network culture and society.