| Rencently,with the growth and sentiment of the live online industry,the amount of platform transmissions has closed to200.In recent years,with the rise and popularity of the live broadcasting industry,the number of online live broad casting platforms has approached 200,and Internet giants have entered the live broadcasting industry one after another.Besides Canine teeth live and other live outside the industry leader in hand,live online industry ecological map is also expanding,growing on the basis of the game is live,not only including the trill,quickly,such as bilibili reflected the guest of live entertainment,also including the rise of electricity live,live sports broadcast,enterprise,etc.live field more and more vertical segmentation,its content also favour generic entertainment.Recently,the music industry has started to grow with the assist of platform transmissions.Live broadcasting has turned into the music industry with special favor.In recent years,the music industry has also begun to develop vigorously with the help of live broadcasting platforms.Live broadcasting has become the new favorite of the music industry.More and more musicians and music experts communicate with users through the live broadcasting studios.The essay chiefly uses the streaming scenarios theory to analyse and study.This paper mainly uses the media scene theory to analyze and study the phenomenon of the relationship empowerment of Netease Cloud Music broadcast room.Under the background of the continuous development an devolution of media technology,Merowitz,based on the emphasis on media technology,focuses on the influence of media on interpersonal communication,and puts forward the new media-new scenario-new behavior with the focus on the connection between scene and social behavior.The writer is to lend the theory based on summed in this essay,The author is to borrow the theory on the basis of summarized in this paper,the research train of thought,Namely identification Netease Cloud Music live music is a type of creation mode of conversion of new media,and then the coalition namely recognition Netease Cloud Music live music is a kind of innovation mode of transmission of new media,and then the fusion cloud music by technological development platform in other new media to expand the music scene social landscape,creating unique to Netease Cloud Music studio new scene,the research in this new scenario this new interactive behavior between the user and the host,and for the empowerment is a kind of what kind of relationship between the two.In general,Merowitz's media scene theory is very applicable to this paper,and the theoretical analysis framework of this paper is new media-new scenario-new behavior.In terms of research,literature review in the first part of the article is part of "media scene theory" research situation at home and abroad and the live music in domestic development model combing,and the relationship between research in virtual community,to explore the relationship of the Internet mode,status and nature,riches in the second chapter proposed the concept of "empowerment".In addition,the author combs the development background of the era of music live broadcast and the necessity of studying the relationship empowerment in cloud music live broadcast room.The second part of the article began to introduce the media scene theory and the relationship between the concept of empowerment,simple teasing out the theory of media scene from producing to now due to the change of media technology development course,and then the author in the "new media-new scene-behavior" empowerment perspective combing relations development,including its definition,basis and function.Combining "media scene theory" with "relationship empowerment",the theoretical tools and analytical framework of this paper are summarized,in order to show the author's cognition of the feasibility of the study on relationship empowerment under the media scene theory.The research ideas of the third,fourth and fifth parts of the article are mainly sorted out from the perspective of "new media-new scene-new behavior".In the third part of the article,the author regards Netease Cloud Music live broadcast as a new medium of innovative music transmission mode formed due to the development of media technology,and discusses how it came into being.The author finds that under the background of the mature development of pan-entertainment environment,both the form of live broadcasting and the form of music transmission have changed,and the mode of "Internet + music" and "music + live broadcasting" have begun to rise,and in response to the fan economy,a fan mode exclusive to live broadcasting has been developed.Fourth part of the essay probably explores what type of scene Netease Cloud Music live propagate produces and how it is produced.The fourth part of the article mainly explores what kind of scene Netease Cloud Music live broadcast creates and how it is created.The author thinks that Netease Cloud Music creates a scene exclusive Netease Cloud Music live broadcast by shaping the music anchor,music live broadcast mode and music social communication circle,that Netease Cloud Music live broadcast is a new interactive scene with fuzzy identity,multiple roles,loaded content and multi-scene fusion.Fifth of the part of the essay based on the filiation authorization in the Netease Cloud Music studio.The fifth part of the article focuses on the relationship empowerment in the Netease Cloud Music studio,that is,what kind of power is given to the users in the cloud music studio,and what kind of relationship is presented in the interaction between the anchor and users under the role of power,that is,the new behavior.The author finds that the power of individual users is activated through continuous aggregation,sharing and linking on the basis of the powerful social network of Netease Cloud Music platform.The decentralization of individual power endows them with the right of speech and action,which finally triggers the social network and reshapes the interactive behavior in the broadcast room.The relationship between the two is a quasi-social relationship,but their interaction has gone beyond the quasi-social interaction model,which has undergone a revolution in the cloud music broadcast room.The activation of the user's individual relationship network has subverted the one-way communication and has the characteristics of realistic interaction.The identities of users and anchors are blurred and constantly transformed.The anchors can be the anchors of their own broadcast studios or users of other broadcast studios,and the same is true for users.The sixth part of the essay,the writer of the essay are summarized and exposited,in this essay the theory of social media tools-new circumstances-the leading of new action,give impetus and responsed in this essay,the three questions,name of Sixth part of the article,the author of the article are summarized and expounded,in this paper the theory of new media tools-new scene-the leading of new behavior,put forward and answered in this paper,the three problems,namely the Netease Cloud why live music is a kind of new media,secondly it is Netease Cloud Music live how to build a scenario,three are in Netease Cloud Music studio interaction is a kind of what kind of new behavior,for the user and the host gives what kind of power.Finally,the author puts forward the development logic of the layout of Netease Cloud Music platform,and thinks that the decentralization of the user's personal power is necessary to reshape the relationship mode in the cloud music broadcast room.In addition,the author also pointed out the Netease Cloud Music broadcast problems,nevertheless,or the cloud music broadcast have expectations. |
PDF Full Text Request