Research On Self-presentation Of College Students NetEase Cloud Music User

With the rapid development of Internet ?wireless technology,and the widespread popularization of smart devices such as mobile phones,various apps have entered people's daily lives.In the context of the endless emergence of various self-presentation platforms,this research focuses on the less involved NetEase cloud music platform,and explores the behavior and characteristics of self-presentation in the field of "music social".As a representative of "Music Social",NetEase Cloud Music focuses on music and social interaction and relies on the Internet platform.Since its launch in 2013,the number of users has exceeded 400 million in just four years,and it has gradually become the fastest simultaneous growth rate and the highest activity level.,A music app that is more user-sticky and popular among young people.In the context of listening to music as the main function,users can also interact with NetEase Cloud Music to build a new social interaction scene.NetEase Cloud Music provides a new stage for users to present themselves.Users can present themselves and socialize themselves on the NetEase Cloud Music platform by creating playlists,song comments,posting dynamics,and interacting with likes.Goffman thinks that people's action in daily life is essentially a kind of performance.College students as the main force of the Internet and new media,they are the basic users of various platforms,and they are a generation that has grown up with the Internet.What kind of self-presentation will they present on the "music social" stage of Netease Cloud Music? To focus on this issue,this article uses NetEase Cloud Music as the research field and undergraduate undergraduate students as the research object.It uses case analysis,literature research,questionnaire surveys,and in depth interview method,combined with the relevant theory,it is expected to research and explore the performance and presentation of College Students' Netease cloud music users on the Netease cloud music stage.The biggest stage feature of NetEase Cloud Music is the situational indulgence and social interaction led by music.College students establish connections with different groups through self-presentation behaviors such as mutual comments,like sharing,and posting dynamics.In terms of presentation content: the pursuit of identity,venting dissatisfaction,ridicule and praise,and talk about feelings have become the most important content presentation.Under the influence of internal and external motivations,college students of NetEase Cloud Music users began to adjust the content and form of self-presentation.On the stage of NetEase Cloud Music,they shaped the daily record type,the emotional type,the trend-following type,the music science type,the dynamic sharing type,Like the madman type,silent diving type and other character types.Finally,while discussing the self-presentation behavior characteristics of NetEase cloud music users of college students on the NetEase cloud music platform,this article also analyzes and ponders some existing problems,put forward the corresponding countermeasures and suggestions,hoping to provide references for the development of the music market and music apps.