"Sanlian Life Weekly" On The Media Construction Of Traditional Culture (2015-2019)

Lifeweek,upholding the cultural spirit of Mr.Tao Fen's "Life",is a comprehensive journal that combines the development of news and culture.It integrates culture into news reports with its unique narrative perspective and examines the present situation from the perspective of culture.Thus,it forms its own cultural temperament to promote a new life.Clear running concept and audience positioning make it develop orderly.This paper explores the origin of its cultural news characteristics by tracing its cultural genes,the formation of its editorial team and its own cultural demands.Based on the topics of traditional culture construction in 2015-2019,the paper analyzes the contents of its key columns to clarify the proportion of traditional culture in the journal,and further explores the title characteristics,language characteristics and visual editing of journal editors.Finally,the paper summarizes the media role of journals in the construction of traditional cultural topics and the media experience in the operation of journals,which can be used for reference by their peers.