Research On The Communication Voice Of The Political Short Videos By @People's Daily

Communication voice is the attitude and utterance expressed in communication activities.Voice innovation has always been the focus and difficulty of the reformation about the political news in our country.In recent years,short videos have been widely used in the production of the political news by the virtue of its strong appeal and dissemination power.And short videos have broken through the discourse methods of the traditional political news in both theory and practice.Voice innovation is not only an effective way to respond to the challenges of the times,but also the only way to create a new mainstream media and convey mainstream values.Therefore,in the era of media convergence,how to analyze the communication voice of political short videos and how to understand the motivation and value of mainstream media voice innovation is an important subject with both practical and theoretical significance.This article,taking the political short videos of @People's Daily as the research object,taking the communication voice as the core of the research,based on the integration of journalism,communication and pragmatics,extracts 202 short videos from March 2018 to September 2020.The research ideas are the definition of basic concepts,determination of samples,analysis of voice,exploration of motivation and value thinking.First of all,this article combines the relevant research framework of pragmatics,from the dimensions of both pragmatics,discourse content,discourse form,and large and small context,conducted a specific analysis of the voice characteristics and performance of the political short videos of @People's Daily.The research results show that the pragmatic subject has constructed a specialized voice and a conversational voice respectively;In terms of discourse content,the scope of topic selection and reporting angle have been broadened,and it has been continuously in line with the common people,forming a close voice feature;As the expression carrier of content and meaning,the form of discourse creates a personal voice with colloquial language style,diversified audio-visual presentation and eclectic narrative rules;Finally,the communication channel is the micro-context on which the voice depends.Weibo strengthens the social nature of the voice through topical placement and open questioning.At the macro level,the social environment requires @People's Daily to adhere to an authoritative position as a whole,and to interpret current political focus from a national perspective.On this basis,this article further focuses on the leading role of the communicator,taking the special position of @People's Daily in our country's media system as the starting point,starting from three aspects of the role positioning of the new mainstream media,the inevitable requirements of the party media to perform its duties,and the continuation and expansion of@People's Daily's own professional advantages,analyzes the deep-seated motivation of@People's Daily's voice formation.The final value thinking focuses on the entire media integration environment,taking the construction goal of the new mainstream media as the logical starting point,and focusing on the significance and role of voice in the development of mainstream media.Its value is to lead the direction of voice development,improve the dissemination of high-quality short videos;realize communication and dialogue with the audience,strengthen the guiding force of news and public opinion;blending of affair to convey emotional resonance,and strengthen the influence of current affairs news.